rhetoric
noun
                                                                                                                            
                                                            rhet·o·ric
                    
                                                                                                              
                                                                                                                                  ˈre-tə-rik 
                                                      
                                                          
            1
                    
                                          
              
          
                                                      : the art of speaking or writing effectively: such as                                      
                
                    
        a
    
          
                                          
              
          
                                                      : the study of principles and rules of composition formulated by critics of ancient times                                      
                
                    
        b
    
          
                                          
              
          
                                                      : the study of writing or speaking as a means of communication or persuasion                                      
                
                    
2
                    
        a
    
          
                                          
              
          
                                                      : skill in the effective use of speech                                      
                
                    
        b
    
          
                                          
              
          
                                                      : a type or mode of language or speech                                      
                
                                
            also                
          
                                                      : insincere or grandiloquent language                                      
            
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  Merriam-Webster unabridged




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